Case Study: Cameo Coffeehouse — 30-Day Social Launch
Snapshot (top chips)
- Industry: Café / QSR
- Services: Content creation, posting, promo design
- Period: 30 days
- Package: Social Boost ($250/mo)
Objectives
- Make the brand look active & trustworthy on Instagram.
- Promote seasonal drinks and hiring.
- Drive in-store visits from local customers.
Strategy
- 3 posts/week (mix of promo, community, and brand).
- Consistent color palette + logo watermark.
- Light CTAs (“Visit today”, “Comment to vote”, “Apply via bio”).
Content Mix (9 posts)
- 3 Promos (seasonal drink, discount, grand opening)
- 2 Brand/Community (quote, “Join us”)
- 1 Hours update
- 1 Hiring
- 1 Team spotlight
- 1 Review carousel
Sample Creatives
Results (spec example for a local café)
- Reach: ~6,800 unique accounts
- Engagement rate: 4.1% (likes, comments, saves)
- Top post: “Pumpkin vs. Pistachio” poll (comments ↑ and saves ↑)
- New followers: +120 (from 0 baseline)
Note: This is spec work; numbers reflect typical performance ranges for similar local cafés.
What I handled
- Creative direction, copy, Canva design
- Scheduling & posting
- Monthly recap (best performers + next steps)
Next Step Recommendation
- Add Stories 2×/week
- Boost top promo with $30/week ad spend
- Introduce monthly email to regulars