Born and raised in Edmonton, Alberta, I’ve always had a deep appreciation for local business and the people who make our city thrive. My dad owned AXE Music, a well-known music store that served musicians and creators across Alberta for many years. Growing up around that business taught me the value of customer relationships, community, and doing things the right way; lessons that still guide how I approach marketing today.

After more than a decade working in retail, I learned how people think, shop, and make decisions. That real-world experience shaped my belief that marketing isn’t just about selling, it’s about building systems that connect people with value in a way that feels genuine and consistent.

I started Strategic Edge Marketing to help small businesses in St. Albert and Edmonton grow using modern tools, automation, and smart marketing systems that actually make sense. My focus is on creating strategies that are affordable, repeatable, and effective; the kind that help business owners spend less time guessing and more time doing what they do best.

As a systems thinker, I love breaking down complex challenges into clear, repeatable steps, whether it’s optimizing a marketing funnel, improving social media workflows, or setting up an email campaign that converts. I see the big picture in how customers move through a business, but I also pay attention to the details that drive real results.

When I’m not working, you’ll probably find me watching football or hockey. Cheering on the Philadelphia Eagles and the Edmonton Oilers or pushing myself at the gym. I appreciate watching and being a winner, and I bring that same mindset to every project I take on.

At the end of the day, winning is a system, not an accident. I’m here to help small businesses their Strategic Edge.